Listen to Wade on day one of Radiodays Europe 2019.  

Erik Portier, from Targetspot, said that the skies were blue for radio sales, as long as broadcasters were willing to look the right way.  Erik said that radio was facing a form of Darwinism. Radio stations which can adapt to a digital audience will survive, but others may not.  We’ve seen this happen in

It all starts with using the right measuring tools. Benjamin Masses, from Triton Digital, gave delegates an introduction to Webcast Metrics. Triton's system is MRC-regulated and only counts real listeners; applying country based rules like minimum listening requirements and detects and removes fraudulent listening. The device listeners use is important. Benjamin explained to

Aled Haydn Jones, Head of Programmes for Radio 1 kicked off this session. He talked the audience through his excitement for Greg James’ new breakfast show and what it means for the station. He also expressed his optimism for UK radio in general, showing that UK radio reaches 84% of 15-24s. Then came

Marit Rossnes (Head of Product Development for Radio at NRK in Norway), Pablo Fernandez (Innovation and Product Development Manager for Prisa Radio in Spain), Tomas Granryd (Head of Innovation Teams at SR in Sweden) and Daniel Freytag (Product Developer at SWR in Germany) talked through how radio stations can use smart speakers

Thomas Buch-Andersen, from Danish Radio, introduced the panel and dived-in with the question “What is the most important thing in radio right now?” which was almost universally responded to with the challenge of the quickly changing media landscape. Darren Davis (iHeart Media) said “Yes, audio’s hot right now, but if we’re not careful

Matthias Mroczkowski, from Audio CC, introduced delegates to their media planning and scheduling systems.  AdPerform uses artificial intelligence to rapidly create media plans. During the short session Matthias showed delegates that the system had managed to calculate 40,000 different media plans. Then he showed how their AdOptimize system could intelligently schedule these campaigns

Thomas Giger from PURE Jingles, introduced delegates to how radio stations can boost their ratings with a unique sound. Thomas brought two other people onstage with him. Steven Lemmens, from Studio Brussels, told delegates what they had learnt while rebooting their station. They changed their logo and imaging but they wanted to be

Mustafa Isik started with a brief introduction into the realms of AI. Artificial intelligence, machine learning and deep learning may seem complicated terms, but are becoming unavoidable. As Isik put it: “you don’t have to be a software engineer but you need to be literate in AI”.  Content production does not scale well, but

With over 9.1 million listeners a week on his BBC Radio 2 breakfast show, Chris had not only the biggest radio show in the UK, but also Europe too. So why did he make the switch to Virgin Radio - a brand with under 500,000 weekly listeners?  Richard Branson explained, on video, that