Thomas Buch-Andersen, from Danish Radio, introduced the panel and dived-in with the question “What is the most important thing in radio right now?” which was almost universally responded to with the challenge of the quickly changing media landscape. Darren Davis (iHeart Media) said “Yes, audio’s hot right now, but if we’re not careful

Matthias Mroczkowski, from Audio CC, introduced delegates to their media planning and scheduling systems.  AdPerform uses artificial intelligence to rapidly create media plans. During the short session Matthias showed delegates that the system had managed to calculate 40,000 different media plans. Then he showed how their AdOptimize system could intelligently schedule these campaigns

Thomas Giger from PURE Jingles, introduced delegates to how radio stations can boost their ratings with a unique sound. Thomas brought two other people onstage with him. Steven Lemmens, from Studio Brussels, told delegates what they had learnt while rebooting their station. They changed their logo and imaging but they wanted to be

Mustafa Isik started with a brief introduction into the realms of AI. Artificial intelligence, machine learning and deep learning may seem complicated terms, but are becoming unavoidable. As Isik put it: “you don’t have to be a software engineer but you need to be literate in AI”.  Content production does not scale well, but

With over 9.1 million listeners a week on his BBC Radio 2 breakfast show, Chris had not only the biggest radio show in the UK, but also Europe too. So why did he make the switch to Virgin Radio - a brand with under 500,000 weekly listeners?  Richard Branson explained, on video, that

Ezra Eeman (Head of Digital at EBU Media Department in Switzerland), Tamar Charney (Managing Director of Personalisation and Curation at NPR in the USA) and Tomos Granryd (Head of Innovation Teams at SR in Sweden) discussed smart speakers in this session. Tamar said that there have been 33 million hours of listening to

Brenda Salinas, from Google News, eased delegates into her thoughts on the future of bringing audio to audiences with a hilarious and informative presentation.  She outlined three fundamental aspects of radio in the future: on-demand, interactive and data driven.  Firstly, Brenda talked about how Google is using data to customise radio for individuals. She

Audiences are spending more time consuming news. But how is the media industry responding to this? Mark Little, from Kinzen in Ireland, and Tamar Charney, from NPR in America, told the delegates about how they are personalising their audience’s experiences to keep up with changing habits.  The rise and fall of the social

Siobhan Kenny (CEO at Radiocentre), Rob Timony (Business Director at XI), Ger Gilroy (Managing Director of Off The Ball), Menno de Boer (Radio Director at Radio 538) and Michael Dujardin (Global Head of Marketing and Media at Tomorrowland Festival) talked about the future of radio and radio advertising. Siobhan Kenny said that she

Floris Daelemans from VRT introduced delegates to two innovative research projects at the Belgium broadcaster: Marconi and HRadio. Marconi’s aim is to make radio fully interactive and personalised, integrating all social media platforms into live views for the studio. The platform also encourages interactive engagement with listeners through polls and specific targeting, based