The seminar explored two distinct yet successful media projects, each demonstrating the power of understanding and catering to user needs. The first, Danish podcast "Tyran," created by Anders Stegger for P3, tackles the fascination with "evil" by presenting historical tyrants' narratives from their perspectives. Stegger recognized a gap in the market, observing

So what is the future of news podcasting? Well Tony Pastor, Co-Founder of Goalhanger and Dino Sofos, CEO of Persephonica would argue that you need to go against traditional norms and invest time into your audience and build your relationship. Both said there are many challenges that appear in the commercial market,

In today's world, niche music stations are a powerful solution to endless listening choices. Gary Stein, Director of Audio at Bauer Media Audio, Gill Hind, COO of Enders Analysis and Nik Goodman from Bounce held a talk exploring different formats, strategy and genres.  Nik Goodman talked about the importance of niche and hyper focused

Norma Jean Belenky, a seasoned podcast consultant, shared her expertise on building and retaining a loyal podcast audience. She emphasized that audience growth is a multifaceted endeavor, encompassing quality content, strategic guest selection, effective PR, partnerships, industry networking, targeted social media marketing, and consistent branding. Crucially, she highlighted the paramount importance of

Sonic branding is evolving fast, in this session 3 jingle production companies give their take on what works and what you should be doing in audio production. Lee Price, moderator, asked are clients still asking for the same thing.  Matt Fisher, Creative Producer at Wise Buddah said they are still being asked for

The Goalhanger Podcasts have established their name as one of the most successful podcast series in the UK and they are steadily expanding their reputation it the international market. Tony Pastor, co-founder of Goalhanger explained in “The Rest Is Yet To Come: The Goalhanger Story” how they have emerged thriving and what

Host Tamara Orban-Mikus, Programme and Music Director, Slager FM began the session by getting a temperature check, asking who in the room uses AI and can AI be used to make radio better and most of the room put up their hands to say yes.  She then asked the panel how they

Undoubtedly, Christmas is one of the most beloved holidays and hundreds of listeners tune in to radio stations to listen to their favourite Christmas hits. However, there are some radio stations that, up until recent years, did not “dare” to switch their playlists to Christmas music exclusively. This is why Alexis Karakatsanis,

What's “the cloud”? Well, it's definitely not the clouds we see in the sky, but it's basically “someone else's computer” as Ann Charles, Object-based Media Specialist at Mediabooks, explained while opening this session. And why is the cloud important for media? Chip Jellison, CTO at RCS, explained the key reasons for cloud adoption

Tomas Granryd from Swedish Radio opened the session by saying "50% of all radio consumption is in the car, 50% of your salary is in the car". The radio button used to bring you radio in the car but now there are apps, buttons and it’s more complicated to find radio. He