Niall Power from Beat 102-103 Radio threw down the gauntlet with his “Top 10 Promotions” panel, and boy, did he deliver a rollicking good time! Why overcomplicate things when simplifying them can be more engaging? Power not only explains how overcomplication can harm a promotional campaign, but he also provides the best example against it: a simple top 10 show that captures the audience’s attention and leaves them roaring with laughter.
He shows more than he tells: How to keep your audience hooked, dangling on the edge of their seats, be it through engaging listeners with games like 98FM did with their on-air murder mystery or engaging them in real life like Ryan did himself by going camping with his co-host and Beat listeners.
And while going all-out 360 is cool and all, never forget your roots. Radio is where the magic happens! So while you’re spreading your promo wings far and wide, always circle back to your main event.
And let’s not forget the laughs. Power had us in stitches recounting tales of hosts getting gunked in goo and riding carnival toys. Because let’s face it, nothing gets folks going like a bit of harmless suffering!
So there you have it, folks. Power’s Top 10 Tricks for promo success: keep it simple, keep ’em guessing, keep it on-air, get creative, and always sprinkle in a little laughter.
