How to Reach Young Men – and Build a Community That Truly Belongs

Reaching young men – and keeping them engaged – is one of the biggest challenges facing audio and media today. At Radiodays Europe, Menny pahaks (Gone Bad) offers a powerful and refreshing case study in how authentic storytelling can turn listeners into a real community.

Created by young men, for young men, Menny pahaks is a video podcast that embraces imperfection. Instead of chasing polished success stories, the hosts turn mistakes into moments of connection – celebrating the idea that an average life is more than enough. The result is a rare safe space for young men, particularly those who feel overlooked or left out, where honesty and vulnerability are not only welcome but valued.A key part of the podcast’s success lies beyond the microphone. With all three hosts actively engaging audiences on social media, Menny pahaks extends the conversation far past each episode. This two-way interaction strengthens trust, encourages participation, and helps listeners feel seen — transforming a show into a genuine community.In this session, you’ll discover how relatable storytelling, real talk, and consistent audience engagement can foster inclusion and belonging. If you’re looking to better connect with younger audiences – and build communities that last – this is a session not to miss at Radiodays Europe.Photo by Meilisa Dwi Nurdiyanti on Unsplash