For years, radio has been fighting for its place in ad budgets. 69% of adults still tune in, yet advertisers kept shifting to digital, where clicks, conversions, and real-time analytics made ad spend feel more accountable. Meanwhile, radio lacked the data to prove its impact.
At the Radio Summit in Athens, JASON BROWNLEE (Colourtext, CampaignFX) made one thing clear:
Radio isn’t the problem. The lack of data is.
And now? That’s changing.
CampaignFX: The Data Revolution for Radio
Radio’s biggest hurdle has always been measurability. While RadioGAUGE helped establish early benchmarks, the industry needed something sharper, faster, and more actionable. Enter CampaignFX, a system built to make radio as measurable as digital advertising.
Unlike past tools, CampaignFX tracks real-time brand impact, offering clear, easy-to-use insights for agencies and advertisers. It collects brand funnel metrics, measures engagement over time, and benchmarks radio’s impact across different categories.
Most importantly? It proves that radio ads don’t just work—they build momentum. Unlike digital ads that peak quickly, radio’s full impact grows over 19 hours—something planners had overlooked for years.
Stop Arguing. Show the Benchmarks.
Jason’s message to advertisers was blunt: “Don’t waste time arguing. Show them the benchmarks—audio ad spend is effective and measurable.”
The room was buzzing. This is the breakthrough radio has needed.
With CampaignFX, radio finally has the data to compete—and win—in the digital era.
image © Afroditi Zaggana
