Radiocentre is the industry body for commercial radio in the UK. They work on behalf of over 40 stakeholders who operate 278 licensed radio stations across the UK and represent 90% of commercial radio in terms of listening and revenue. On behalf of their members, they drive industry revenue by promoting the benefits of radio to advertisers and agencies, provide UK commercial radio with a collective voice on issues that affect the way that radio stations operate, and ensure advertising messages on commercial radio stations comply with necessary content rules and standards.