There were four speakers during this session, chaired by Nick Piggott from RadioDNS. Walter Huijten, Distribution Manager at NPO, spoke first. He thinks Hybrid Radio answers a lot of issues for listeners, but there are very good independent reasons why stations should continue to invest in digital radio too. We can’t rule out any of the platforms,

How can we set up the station to fit the new digital world but keep our end users as the focus? Well, Simon thinks that modernising the working structure and bringing all the teams together certainly helps. Swedish Radio has new technology going into their newest apps. They are curating playlists and

'Be the cockroach and evolve'. That's the only way to stay relevant to advertisers and listeners according to Radioanalyzer. By using minute-by-minute analysis, Radioanalyzer is able to accurately conclude what engages listeners and what programmers, producers and presenters can do to keep them entertained. Ottesen starts with a run-down of how radio’s

Jeff said that at BBC Radio 2, they play around 600 different songs a week, all of which fall under the ‘timeless melody’ category. This is around four times the average commercial radio station. He said that they have a couple of thousand songs active at any time, with 15,000 in a

The future of radio and many other audio forms is in the hands of ‘millenials’, the name given to those born between 1980 and 2000. Whilst this group regularly listens to the radio, the overall time spent doing so is declining. In this session, audience researchers​,​ Patrick Collins and Siobhan McMenemy from

Sebastian Fitzek knows how to have audiences glued to their seats. He is a bestselling international thriller author and successful screenwriter. But Sebastian started in radio and is also a senior creative strategist and copywriter for one of Germany’s most popular stations, 104.6 RTL in Berlin. In this session, Sebastian shared some of

‘We learnt a long time ago that movies would be nothing without music' says Dylan. The film Jaws would be nothing without that ominous theme tune

‘What does home sound like?’ that’s the question Radio.garden is trying to answer. In December 2016, as part of the research project ‘Transnational Radio Encounters’, the Netherlands Institute for Sound and Vision launched an interactive online platform aiming to investigate the important role radio plays in identity. 'Can we accurately demonstrate what

Jacqueline Bierhorst, from Digital Radio Netherlands, talked us through the evolution of DAB radio. She said that 85% of Europeans listen to radio every week, for an average of two and a half hours a day. A huge proportion of this is digital – and she says that this is ‘now and

After a number of failed ventures, Nova Entertainment launched Smoothfm in 2012. In a market crowded with hit music, rock and golden oldies, a gap in the market was spotted for a new station targeting an over 35, female audience. These guys were underrepresented on air. The station was developed in secrecy