James Cridland, the Editor at Podnews, hosted the session and introduced the speakers one by one: Tine Godsk Hansen is responsible for external commissioning at Danish Radio, Hannah Russell is the Founder of Mags Creative, Bryan Barletta is a Partner at Sounds Profitable, and Matt Deegan is the Creative Director at Folder Media. Then the group got

Rasmus Kidde, Audience Researcher at Danish Radio, spoke first in this third part of the Podcast Summit. Rasmus moved through the first part of his talk quickly. Be distinctive but adhere to the tried-and-tested formats

Matt Adams, Engagement Editor at NPR, was full of praise for the practicality and importance of using Twitter Spaces to engage their audience of social natives. He suggested that they can help you reach the ‘North Star’ goal of engaging younger and more diverse audiences.  Not only are they easy to set up, but

P3 was losing listeners in their key age target audience demographic of 18-24 year olds, until a relaunch saw them gain their listenership by 11%. There was a perception of P3 among its prospective listeners that it wasn’t ‘down with the kids’. It had been described as childish and witless.  In fact, Caroline Pouron

Authenticity was the main theme of the opening talk of the Youth Summit at Radiodays Europe 2022. NRK host Martin Holmen spoke openly about his own personal struggles, P3 Din Gata producer Amel Suljevic, and presenter Petter Hallén discussed how they became Sweden’s platform for rappers, and Sabrina Vitting Seerup, a Postdoc