How can you design your podcast so you ensure that it becomes a success?
Rasmus Kidde, Audience Researcher at Danish Radio, spoke first in this third part of the Podcast Summit. Rasmus moved through the first part of his talk quickly. Be distinctive but adhere to the tried-and-tested formats
Talk with your audience, not at them.
Matt Adams, Engagement Editor at NPR, was full of praise for the practicality and importance of using Twitter Spaces to engage their audience of social natives. He suggested that they can help you reach the ‘North Star’ goal of engaging younger and more diverse audiences. Not only are they easy to set up, but
The Reinvention of P3
P3 was losing listeners in their key age target audience demographic of 18-24 year olds, until a relaunch saw them gain their listenership by 11%. There was a perception of P3 among its prospective listeners that it wasn’t ‘down with the kids’. It had been described as childish and witless. In fact, Caroline Pouron
Don’t Focus on ‘Figuring Out’ Youth Focussed Content, Focus on Being Good at What You Do.
Authenticity was the main theme of the opening talk of the Youth Summit at Radiodays Europe 2022. NRK host Martin Holmen spoke openly about his own personal struggles, P3 Din Gata producer Amel Suljevic, and presenter Petter Hallén discussed how they became Sweden’s platform for rappers, and Sabrina Vitting Seerup, a Postdoc
How can you make money from podcasting?
Rob Greenlee runs content and partnerships at Libsyn. He spoke first, focussing on the importance of good ads in podcasting. Your ads must be aligned to the broader message of the podcast, and must be more focused on the audience than the advertiser. If they are done well, they can contribute to the building of trust
