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Hermann del Campo starts the session with a clarification: There is no Artificial Intelligence like in movies such as Terminator at the moment. This explains why the presentation is mostly filled with movie scenes. But now, onto the five things you must do: 1: Stop watching the hype; be the hype. Companies should

Audio consultant Francis Currie opened the session by emphasizing the worrying trend of declining radio interest among Generation Alpha, the post-2010 generation. This decline is notable as radio can significantly fuel a child's imagination.  Adam Woodgate of Media Insights SVP, stated that despite digital shifts, that the days of children's remain constant, with

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