“It is hard to get Gen Z to radio”: How Radio 1 makes the connection
Engaging Generation Z with traditional radio might sound like a Herculean task, but Aled Haydn Jones, Head of BBC Radio 1, sheds light on the strategies that have proven effective in reaching this elusive demographic. One of the fundamental hurdles in attracting Gen Z to radio is their expectation of personalized content. Unlike
Your new co-host, AI
Instead of talking about AI in theory, host Martin Liss discussed two cases of actual AI usage in the radio business with Erin Callaghan from Futuri Media and Jott Lischka from Radio Cloud. Erin Callaghan from Futuri Media states that “the question is not should I use AI but how will I use AI?”.
Radio.Content.Car
Radio and cars have always made for a great combination. This connection can be highly emotional, at least for the speakers on this panel. However, in the era of DAB, finding the right content can be quite challenging for car drivers. To create a satisfying experience in the car, radio must be simple.
Making a statement using Sonic Branding
How have radio jingles changed? Prolark Media’s Lee Price is sure: more than you might think. But one thing is certain – they haven’t lost any of their importance. On a date, Price was asked what kind of music he likes to listen to “And for some reason I decided to say
Khairy Jamaluddin (KJ): Bridging Politics and Podcasting with Passion
Khairy Jamaluddin (KJ), once a towering figure in Malaysian politics, found himself at a crossroads when he was dismissed by his political party, becoming an unexpected outcast. However, far from being deterred by this setback, KJ embarked on a journey of reinvention and rediscovery, ultimately emerging as a charismatic force in the
