In a fast-paced last 45-minute session at Radiodays, industry professionals shared game-changing ideas for broadcasting success. Paul Sylvester from Absolute Radio Network highlighted the importance of recognizing your show's unique 'superpower' and engaging deeply with your audience. He emphasized creating compelling content that keeps listeners hooked, suggesting they should be encouraged to

The audio landscape has undergone a seismic shift with the meteoric rise of audiobooks, captivating audiences with immersive storytelling experiences. As well as podcasts growing more and more important, especially for younger audiences. In this final panel debate, Andrea Zuska, SVP Content Strategy at RTL and Constance Parpoil, Head of Catalogue Management

“Welcome to the new PURE!”. Thomas Giger enters the stage to explain how PURE Jingles shifted from a jingle production company to an audio marketing company. By understanding the wishes the audience has towards radio stations, PURE managed to adapt its products to further boost audience retention. Delving into the ever-evolving landscape of

Hermann del Campo starts the session with a clarification: There is no Artificial Intelligence like in movies such as Terminator at the moment. This explains why the presentation is mostly filled with movie scenes. But now, onto the five things you must do: 1: Stop watching the hype; be the hype. Companies should

Creativity is not just a trait possessed by artists and entertainers; it's a fundamental aspect of innovation and problem-solving across all industries. Wade Kingsley, a renowned global Creative Coach and Consultant, emphasizes this by unveiling his top five creative exercises in his interactive course titled "The World's Top 5 Creative Exercises." Hosted

In an inspiring conversation, four of the best-known morning show hosts of Germany talk about their relationship with their audience, how they wake up in the morning and what saves them on a bad day. What do you need to be a morning show host? Arno Müller, who introduced the modern morning show

Podcasting is over 20 years old – and Podnews’ James Cridland wants to celebrate that. But not only that – he wanted to explain the evolution of this “new” form of audio content. As not only is AI generated content the new star of video production, it can also be incredibly useful

Audio consultant Francis Currie opened the session by emphasizing the worrying trend of declining radio interest among Generation Alpha, the post-2010 generation. This decline is notable as radio can significantly fuel a child's imagination.  Adam Woodgate of Media Insights SVP, stated that despite digital shifts, that the days of children's remain constant, with

Engaging Generation Z with traditional radio might sound like a Herculean task, but Aled Haydn Jones, Head of BBC Radio 1, sheds light on the strategies that have proven effective in reaching this elusive demographic. One of the fundamental hurdles in attracting Gen Z to radio is their expectation of personalized content. Unlike

Instead of talking about AI in theory, host Martin Liss discussed two cases of actual AI usage in the radio business with Erin Callaghan from Futuri Media and Jott Lischka from Radio Cloud. Erin Callaghan from Futuri Media states that “the question is not should I use AI but how will I use AI?”.