The role of news consumption has evolved, yet, as Stefan Möller, President of the Association of European Radios, has noted, it remains a trusted medium. Radio, competing with various other audio content, must ensure high-quality output. Carsten Hoyer, CEO of Antenne Niedersachsen, highlighted the challenges faced by private radio stations, which are caught

In the dynamic session titled "Creating Events and Promotions that Transcend the Frequency," radio enthusiasts were treated to a deep dive into the art of unlocking new realms of revenue and ratings. The creative powerhouses behind iconic events like Wango Tango music festival and innovative promotions like "Pay Your Bills," captivated the

What is the value of attention? Do we need to create the maximum amount of attention to achieve the maximum outcome for our ads? The simple answer, given by Mark Barber (Radiocentre), is no. Advertisement can already have powerful effects at low levels of attention. "If something isn’t listened to, it is

A growly voice, a pinch of humour and confidence in heaps. Brett Spencer of Spiritland Productions definitely knows how to spellbind the room and not let it go. It is all the more fitting that he confronts the audience with two twisted questions: What was the last time you have watched a podcast? And

The launch of 'The Daily' by the New York Times significantly transformed the audio industry. Paula Szuchman, the Director of Audio at the New York Times, believes that the podcast not only revolutionized the company's strategy but also altered the very fabric of journalism. 'The Daily' has made New York Times journalism

Working with audio is ultimately human, and thus indispensably entangled with culture.  Sarah Toporoff, the host for this session, presented three cases from three different countries, where audio and cultural transmission go hand in hand.  Lukas Sapik from the Czech Republic presented the project “the way from Karel Gott to Gott forever”. The

Aleksandar Rustemovski opens the session with the saying: “radio people are crazy”.  And if you work in this field, he continues, you should know that being crazy sometimes helps.  He then presents his project. aireal. is a cloud-based trading platform that allows audio publishers to manage and monetize all of their advertising inventory and agencies to access

Bertrand Spinelli from the French radio station Skyrock Public showed how modern a station can remain. Skyrock Public has many formats, different genres, a social platform to offer chatting, and is very active on social media. Nevertheless, they also recognize a decline in listeners. In France it has been almost 10% in

In the realm of artificial intelligence, divergent viewpoints intertwine to paint a nuanced picture of progress and caution. Lars Bastholm extols AI's creative potential, highlighting its ability to cater to human desires. Conversely, his colleague and friend Kåre Vedding Poulsen approaches AI with scepticism, citing concerns over biased decision-making and environmental impact.

Through the summit “BBC sounds connecting our listeners to the music, radio and podcasts they love” Jonathan Wall and Katie Tully described what they have been doing differently for the past five months to improve the BBC Sounds platform. Firstly, Wall clarifies the importance of combining culture and radio, but most importantly