Over the last 18 years she has worked in broadcasting and media, building a career managing creative teams, and executing multi-platform content strategies. As an Executive Producer she co-created 2 successful breakfast shows (including the current number 1 breakfast show in The Netherlands, Mattie & Marieke) In her role as Head of Content she creates successful content through coaching, creativity, strategy and eye for detail. As a talent coach she works with personalities (talent) on and off air, and loves to create content that meets the needs of modern audiences. Specializing in creating multi-platform content, she believes that integrating content (radio and social media) is the future of radio.