Nessa McGann

Media Consultant, Ireland

Nessa McGann is an independent media consultant with over 25 years’ experience in radio programming and management. A member of the Programming committee for Radiodays Europe, Nessa was Content Director and Station Manager for the No.1 Regional youth station SPIN South West for 13 years. Nessa holds an MA in media studies from the University of Limerick and was previously chairperson of Learning Waves, the training body for Irish commercial radio, CRAOL, the community radio association and a member of the IMRO awards committee for Irish radio. In 2020 she founded McGann Media, a consultancy focused on training, funding and talent development. She is currently project manager for #Ourstoprotect, Irelands largest environmental radio programming initiative and in 2021 she led ‘Irish Music Month’ a project that saw Irish Independent radio stations work together for the first time to promote Irish Music during the pandemic.

All Sessions by Nessa McGann

10:15 - 10:55
Track 2

How to make money and feel good

In conversation with Sarah Van Mosel of iHeart Radio and Thierry Mars from EGTA, this session will explore the evolution of revenue generation in both radio and podcasting. Join us as we discuss the current challenges in driving revenue and maximising monetisation for audio products on both sides of the Atlantic. This session will discuss future directions and the innovations that are driving the art of monetisation. Make sure you don't miss the innovations pioneered by the best in the business and take away key strategies and new ways of thinking that will help you grow your audio business - and make you feel good!

12:20 - 13:00
Track 2

How to teach a new dog old tricks

Innovations and new solutions for finding and putting new clients to air. This session will bring you great examples you can use to encourage bigger spend from non traditional clients and showcase the best in exciting promotions and revenue generating campaigns from across Europe.

17:00 - 17:40
Track 2

What younger audiences really want

Research on young audiences, trends, topics and tips for engaging younger audiences!

12:30 - 16:30
Track 3

Youth Summit

Everything you & your station, podcast, audio product need to know about Young Audiences! Everything about young audiences, content for younger listeners and much more! Join this great Summit on Sunday to hear session on: A- Z of TIK TOK, Change or Die, Researching Youth Audiences, News for the next generation and Swipe Right – Ideas to fire your imagination!