Sarah Toporoff

Bababam, France

Sarah Toporoff navigates the shifting relationship between media and technology. In her role at Bababam, she works with newsrooms to drive podcast listens and revenue via publishers' owned audience channels. Sarah previously worked at NETIA and Global Editors Network. She is passionate about trivia, podcasts, and trivia podcasts.

All Sessions by Sarah Toporoff

13:45 - 14:30
Track 2

Increase news engagement (and revenue!): The case for solutions journalism

We are witnessing a worrying trend of increasing news avoidance and decreasing trust in media across the globe, made worse by news fatigue exacerbated by the Covid-19 pandemic. What can the news media industry do? This session will explore how solutions journalism aims to inspire audiences and create real-world impact by reporting on responses to social problems. Evidence shows that this approach to reporting leads to increased audience engagement, positive attitude towards news and renewed trust in media.

12:20 - 13:00
Track 3

3 Diversity & inclusion cases: How to measure and sustain success

Diversity, equality and inclusion initiatives are not "nice to have" for media organisations, but essential roadmaps to success. Talent recruitment and retention payoff in future proofing your audiences. This session will feature 3 DEI cases with practical learning that can apply to any organisation.

14:00 - 14:40
Track 3

Audio as a service: New business models in spoken-word

While media organisations have been struggling to find a viable business model for on-demand audio, specialised spoken-world audio companies have been building business models through paid subscription services. Wellness, education... even erotica! Find out how these audio newcomers are capturing ears and euros.