Thierry Mars, Radio Director at egta - a non-profit association based in Brussels that represents the interests of television and radio sales houses across more than 40 markets. It is egta’s role to assist and empower TV and radio sales houses in their efforts to monetise audio and/or audio-visual content through advertising solutions, regardless of the device or platform it appears on. Thierry more than 20 years of media experience in sales houses (North and South of Belgium) and media agencies.
In conversation with Sarah Van Mosel of iHeart Radio and Thierry Mars from EGTA, this session will explore the evolution of revenue generation in both radio and podcasting. Join us as we discuss the current challenges in driving revenue and maximising monetisation for audio products on both sides of the Atlantic. This session will discuss future directions and the innovations that are driving the art of monetisation. Make sure you don't miss the innovations pioneered by the best in the business and take away key strategies and new ways of thinking that will help you grow your audio business - and make you feel good!