30 groundbreaking ideas
Thomas Korponay-Pfeifer (Programme Director of Radio 88.6) is giving five commandments for Programme Directors. The first is to always remember station values and ensure everyone is on the same page. Faith in your people is important too; let your team do their job, trust your talent and do not micromanage. A lack of failure indicates
A voice clone presenting on your station could be the future of radio
In the last few years technology in radio has drastically improved. Once we didn’t even have audio editing software, now we have presenters doing shows from home. New technology, descript, allows you to edit a transcription of audio and those edits appear in the audio file. It even allows you to change words
Collaboration is king
One of the things that both big and small companies are all thinking about is how to digitise radio and audio content says Sam Bonham (Podcast Editor at BBC). Vincent Benveniste (CEO of DAVID Systems) points out the Øresund Bridge and how it's used as a connecting lifeline between two countries. We
Music classics will always be hit songs
Music classics never get old. From Bohemian Rhapsody to Yesterday, classics remain on listeners' playlists and broadcast on radio. Sean Ross in this session showed how old and classic hits took over the radio. The truth is that the classics didn't just stay in the memory of the last century. Classics are increasingly broadcast
Looking for advertisers in different places
Patricia Sonius, Head of Research & Development at STER, notes that when a brand spends money on media only 5% of that goes to radio despite it making up a much higher percentage of the media people consume. Her research shows that media and marketing professionals don’t understand how beneficial radio can be,
