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Rob Greenlee runs content and partnerships at Libsyn. He spoke first, focussing on the importance of good ads in podcasting. Your ads must be aligned to the broader message of the podcast, and must be more focused on the audience than the advertiser. If they are done well, they can contribute to the building of trust

Julie Shapiro, from PRX and Radiotopia, was the first person to speak. She knows what it is like to run a successful podcast, having looked after Ear Hustle, the first podcast created and produced in prison. But, how can people get a show on Radiotopia? It's difficult and there's a lot of ideas. "Someone is literally pitching

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