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    Audio consultant Francis Currie opened the session by emphasizing the worrying trend of declining radio interest among Generation Alpha, the post-2010 generation. This decline is notable as radio can significantly fuel a child's imagination.  Adam Woodgate of Media Insights SVP, stated that despite digital shifts, that the days of children's remain constant, with

    Instead of talking about AI in theory, host Martin Liss discussed two cases of actual AI usage in the radio business with Erin Callaghan from Futuri Media and Jott Lischka from Radio Cloud. Erin Callaghan from Futuri Media states that “the question is not should I use AI but how will I use AI?”.

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