In the dynamic session titled "Creating Events and Promotions that Transcend the Frequency," radio enthusiasts were treated to a deep dive into the art of unlocking new realms of revenue and ratings. The creative powerhouses behind iconic events like Wango Tango music festival and innovative promotions like "Pay Your Bills," captivated the

What is the value of attention? Do we need to create the maximum amount of attention to achieve the maximum outcome for our ads? The simple answer, given by Mark Barber (Radiocentre), is no. Advertisement can already have powerful effects at low levels of attention. "If something isn’t listened to, it is

A growly voice, a pinch of humour and confidence in heaps. Brett Spencer of Spiritland Productions definitely knows how to spellbind the room and not let it go. It is all the more fitting that he confronts the audience with two twisted questions: What was the last time you have watched a podcast? And

The launch of 'The Daily' by the New York Times significantly transformed the audio industry. Paula Szuchman, the Director of Audio at the New York Times, believes that the podcast not only revolutionized the company's strategy but also altered the very fabric of journalism. 'The Daily' has made New York Times journalism

Working with audio is ultimately human, and thus indispensably entangled with culture.  Sarah Toporoff, the host for this session, presented three cases from three different countries, where audio and cultural transmission go hand in hand.  Lukas Sapik from the Czech Republic presented the project “the way from Karel Gott to Gott forever”. The