Anna is an experienced product, strategy, and innovation leader. She is passionate about creating products and experiences that excite, engage, and help brands grow; combines analytical skills with a drive to deliver business impact. Prior to ustwo she was the Executive Strategy Director at Smart Design and also led the digital business design practice at DigitasLBi. Anna’s work spans a range of industries, including healthcare, pharmaceuticals, media, FMCG, transportation and financial services. She’s worked on future scenario planning, proposition and product development, digital strategy and transformation, and has run global research programmes. She leads the Product and Strategy practices for ustwo Europe.