The in-car radio experience continues to attract investment.

The modernization of cars also challenges radio to keep up with development. It was from this idea that Joe D’Angelo and Gereon Joachim spoke about their various experiences, existing opportunities, challenges and expectations.

Despite the challenges that new audio platforms bring, Joe recalled their differences: “Sotify it ́s not radio”.

Cars feature a wide range of radio stations. It is important to work on programming in a way that makes it accessible and interesting for people to listen to the radio when they are in the car.

The sound quality of in-car radio continues to be preferred by people and makes them excited, so it is necessary to invest in the quality of cars to continue to attract people.