From Digital to AI Transformation: Emotion takes centre stage

BJÖRN ÜHSS, Founder of AudioStack.ai, delivered a compelling vision of the future where AI and emotion go hand in hand, shaping a new era of creativity and sales.

The message was clear: TTS (text-to-speech) alone no longer satisfies. Emotion is the currency of effective audio, and AI is now sophisticated enough to replicate it. With AudioStack’s platform, ads can be created in seconds—emotionally rich, fine-tuned, and dynamic. Imagine producing three distinct 30-second spots in under a minute, each layered with authentic emotional nuance. This isn’t just speed; it’s precision at scale.

For sales teams, AI is unlocking new revenue streams through hyper-personalised, context-aware campaigns. Data-driven audio can now adapt in real time, automating everything from A/B testing to delivery. It’s about crafting messages that feel local, relevant, and immediate—connecting with audiences on a deeper level.

But perhaps the most striking insight? AI isn’t replacing creativity; it’s enhancing it. Yet, this transformation isn’t instant. True AI integration requires rethinking workflows and embracing a shift in mindset.

In 2025, emotion is taking centre stage in audio production. And with AI, the future sounds not just faster, but smarter—and more human than ever.

image © Afroditi Zaggana

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