Mikkel B. Ottesen used to be the guy who got the DJs their coffee and then became the general manager at the same station years later. He was also the crisp voice of morning news on the radio in Denmark for a period of time. Some know him as a creative leader in the Danish media industry with remarkable disruptive products within tv, web and newspaper to his name. To some he is a bitter sports pundit. But most people in radio know him as the man behind RadioAnalyzer, the global leader in reactional research for radio.