Through the summit “BBC sounds connecting our listeners to the music, radio and podcasts they love” Jonathan Wall and Katie Tully described what they have been doing differently for the past five months to improve the BBC Sounds platform. Firstly, Wall clarifies the importance of combining culture and radio, but most importantly – personalizing content. He demonstrates important goals for further developing the platform, such as protecting and grove live listening and being trusted home on audio news and local content. While funding new-starting podcasts, BBC sounds will focus on further enhancing their most listened podcasts, and working together with other well-known outside-created podcasts. Furthermore, Tully suggests several methods that can enhance personal discovering; which might help preventing consumers from scrolling and searching for half an hour every time they wish for entertainment. Some of the options that will make personal discovering better, are alternatives that provide specific entertainment to the consumer, such as “jump right back in”, “recommended for you” and “local rails.” Moreover, BBC sounds are now working on a one product roadmap where you can find all the content at one place, using metadata. News will be transformed into playlists, and with smart use of social media, BBC sounds will create a community, in which listeners don’t want to miss out on.
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