Starting his career working in programme and content audience research for LWT, Adam then moved into developing content for radio stations. Firstly, working in the US and subsequently for various radio stations in the UK, including Kiss 100 in London and Radio City in Liverpool. A three-year stint as Programme Director at Radio Aire/Magic 828 (Leeds) followed, where he led the team to the highest market share ever.
In 2001 he moved into senior management delivering company-wide audience insight as the initial Group Head of Research, for Emap’s (now Bauer) broadcast properties. After working with Guardian Media Group, he went on to work in insight at BBC Worldwide (now BBC Studios).
He brought his sector knowledge and experience to Dubit in 2013 as their media and entertainment specialist and now also heads up the global children’s media and tech tracker, Dubit Trends. He works closely with broadcasters, publishers, media buyers and content creators delivering actionable insight.
