News from Asia

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On July 15th, 2020, Podcast Festival: Voices of the World will be taking place. This event will include intel from global podcasters and experts from all corners of the world, talking about podcasting in their respective countries, as well as business models and cultural tendencies that differ between their regions. The event invites all podcast enthusiasts – from newbies to season podcasters.

Podcast Directory has provided an insightful overview on the podcasting world, and where the Asian market fits into this. 

Podcasting spans over 100 languages worldwide. South Korea is the country with the highest penetration of podcasting in the world with 58% of Koreans having listened to a podcast in the last month. Spain is second highest at 40%, with Sweden third at 36%.  The UK penetration, however, is a lowly 21% and not even in the top 10 in Europe let alone the World.  

In China, where there are 700 million podcasts, the paid-subscription market is worth over $7 billion. The most popular podcast in China, Duanzi, had nearly 7 billion listens before it was closed down. Basically, the English-speaking countries are not the center of the podcast universe. There are many more voices around the world and we want you to hear from them.

For the “Voices of the World” festival, the line up includes Dan Snow, creator and mastermind behind History Hit podcast, George the Poet (Have your heard George’s Podcast, Peabody Prize 2020 – Uganda/UK), Ning Yan (A Thousand Whys – China), Lory Martinez (Mija Podcast, Studio Ochenta – Colombia/US), Amit Varma (The Seen and the Unseen – India) and back by popular demand to open up the festival is Tom Morley (ex Scritti Politti – UK), the Rockstar Activator.

It is great to see the online events continue to flourish during the current environment, promoting the industry and encouraging conversations and innovation around podcasting.

For more information on the event, go here.


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