Voice control, in-car listening and podcasts… Advertising needs to react to the changing audio environment. Brands, agencies and radio stations are all learning how to use listener data now available at our finger tips. Frank Bucher (RMS, Germany) speaks about data driven audio advertising at Radiodays Europe 2018, introduced by Mark Barber (Radiocentre, UK).
LINK
https://soundcloud.com/radiodayseuropeaudio/data-driven-audio-advertising
