Matthias Mroczkowski, from Audio CC, introduced delegates to their media planning and scheduling systems.
AdPerform uses artificial intelligence to rapidly create media plans. During the short session Matthias showed delegates that the system had managed to calculate 40,000 different media plans. Then he showed how their AdOptimize system could intelligently schedule these campaigns with complex rules.
This system means that broadcasters can save a lot of time using AI in media planning and scheduling: “What might have previously taken a radio station many hours can now be done in 20 minutes” said Matthias.
