Session Spotlight: New strategies and new mechanisms to reach new audiences

This Monday morning session brings together industry leaders  who unveil their strategies for growth hacking audiences: increase reach through new modes of audio consumption and attract new segments to a brand. Additionally, they will provide unique insights on engaging teams in this transformation.

Hear from Cilla Benko (Director General/CEO, Swedish Radio), Jean Philip De Tender (Deputy Director General, EBU) and Guy Fränkel (Managing Director, Rock Antenne), Charles-Emmanuel Bon (Secretary General, Radio France), Matthias Pfaff (Chief Digital Officer, REGIOCAST GmbH & CO KG) hosted by audio consultant Martin Liss.

This session has been powered by David Systems.