Ashu Behl is a distinguished leader in the digital entertainment industry, currently spearheading Pocket FM’s expansion into the European market. With a remarkable track record of driving growth in global markets, Ashu is renowned for his ability to scale operations and develop innovative localization strategies that enhance user acquisition and experience. His deep expertise in content strategy, marketing, and business management has been pivotal to Pocket FM’s success across India, the US, the UK, and Germany.
Prior to his role at Pocket FM, Ashu served in leadership positions at Zee Entertainment and Viacom18, where he successfully led strategic initiatives that improved market positioning and drove revenue growth. His profound understanding of audience behavior and content consumption has allowed him to craft effective business strategies that promote viewership and profitability.
An alumnus of prestigious Indian institutions, IIT Delhi and ISB, Ashu is celebrated for his ability to build high-performing teams and foster a culture of innovation. His unique talent for combining analytical expertise with creative storytelling has positioned him as a key player in the digital entertainment landscape, empowering companies to achieve lasting success and impact.
With over 12 years in radio and podcasting, Jill Beytin is a seasoned audio producer and storyteller, dedicated to crafting compelling, high-quality content. As the Associate Director of Production at Pocket FM Germany, she leads production teams, collaborating with sound engineers and voice actors to bring stories to life.
Jill’s journey spans NPR, Deutsche Welle, and co-founding Bear Radio, Berlin’s premier podcast consultancy. At Bear Radio, she partnered with top brands like Axel Springer, Blinkist, and Zalando, while training 500+ students in podcasting and audio storytelling. A true industry innovator, Jill continues to push the boundaries of sound and storytelling.
12 years’ experience in marketing research (Nielsen, Gfk), brand positioning, advertising and touchpoint strategies (Kantar Insights, MillwardBrown-TNS). Multipanel approach in various fields of expertise ranging from retail data to consumer insights (B2B & B2C, Mass and Specialized Retail).
Chanelva Rier has been working for the youth brand NPO FunX for over 10 years. She started there as an intern and worked her way up to station manager. She has significant experience in creating engaging content for the unique target audience that FunX reaches (young, urban, and diverse). Chanelva knows a lot about engaging young people through meaningful content, both on the radio and online.
FunX gives young people in the major cities of the Netherlands a voice of their own. The people working at FunX are part of the target audience themselves, so they can relate to the music, atmosphere, and language. FunX is present wherever the target audience is, both online and in the streets, schools, and events.
