Dr Jakob Bjur, PhD, is Research Director at KANTAR Sifo, Sweden, where he is Head of the Swedish RAM operation. His work and research focus the adaptation of audience measurement methods to changing patterns of media consumption. Bjur has, apart from his dissertation Transforming Audiences: Patterns of Individualization in Television Viewing (2009), published several articles and book chapters. He has been appointed Researcher in Residence at the Swedish Radio and the Swedish Television, Sweden’s two Public Service broadcasters, and Visiting Scholar at Rutgers University (US).
