Emma O’Dogherty’s media career has spanned two decades, starting in 1996 when she joined Carlton Screen Advertising to sell cinema ads. She joined Mindshare Ireland in 2000 and held various roles in media planning and client service on a range of brands across the Government, Finance, Alcohol, FMCG and Telecoms sectors. She was appointed Managing Director of Mindshare Ireland in 2011, a position she held until 2017, when she then moved to MediaCom Ireland and successfully retained the Sky Ireland business as part of a competitive European pitch, she has been leading the agency team since, overseeing media strategy and planning for Sky Ireland. In April 2020 Emma will rejoin Mindshare Ireland as Chief Client Officer. Emma is an active member in the Irish advertising community and served on the board of the industry body IAPI as Media Chair for five years.