Mary Hoogerbrugge is branding specialist at De Positioneerders. Her fields of expertise are brand positioning, portfolio management and effectiveness research. De Positioneerders support their clients developing a clear, sustainable positioning for their organization or brand(s) that guides future decisions. De Positioneerders work for clients in both commercial and public / non profit sectors.
Mary is an active player in the Dutch advertising industry. She is chairman of Effie Awards Netherlands and patroness of SWOCC, a foundation related to the University of Amsterdam, that stimulates knowledge development on branding and advertising.