Dave Minneboo, the PD of 538, opened with four tips that have kept his station at the top of the market: 1) Find your focus and make it your brand image 2) Be passionate, always 3) Think music music music (with a little research) 4) Add it all up (5+3=8) because everything needs to work together! Sjors Fröhlich, Editor in Chief at BNR Business Radio, tells us his station has a very specific audience. This focus on such a small market segment makes them smart. But the station’s audience is very sought after, because they are from a higher socio-economic background. As a small station, they’re required to be smarter and more targeted with their marketing. For example, recently the station stuck their stickers onto political posters for the current election running in Holland. Basyl de Groot, the PD at 3FM, NPO speaks to us about the stations’ current focus: getting young people to vote. 3FM are passionate about getting their young listeners engaged in politics. ‘We work from passion, we select with knowledge, and we try to create an open mind’. Basyl believes that there are tricks you can use. For example, they made an event of the new Ed Sheeran album release by playing the whole record, track by track, with discussion from Ed in between. The listeners could stream it themselves, but that’s incredibly lonely, and radio is about a shared experience.
‘We work from passion, we select with knowledge and an open mind’ Basyl de Groot, PD 3FM #RDE17 pic.twitter.com/T3waYRZxoZ
— Radiodays Europe (@RadiodaysEurope) March 21, 2017