Thierry Mars, Radio Director at egta – a non-profit association based in Brussels that represents the interests of television and radio sales houses across more than 40 markets. It is egta’s role to assist and empower TV and radio sales houses in their efforts to monetise audio and/or audio-visual content through advertising solutions, regardless of the device or platform it appears on. Thierry more than 20 years of media experience in sales houses (North and South of Belgium) and media agencies.
