Who is Norma Jean Belenky? If you don’t know you need to be at Radiodays Europe Riga 2026
Norma Jean Belenky is the founder of NJB Media, a consultancy that specialises in podcast audience development, strategic marketing and branded-content growth. Before launching NJB Media, she helped build podcast-hosting and branded-content programmes – leading audience strategy and creative production for enterprise-level clients across Europe and APAC.
Beyond her consultancy work, Norma Jean co-hosts the industry podcast PodBiz, where she and guests explore the evolving business of audio – asking questions like “Where’s the money in podcasting?” Through PodBiz, she engages with thought leaders, creators, and decision-makers across the global podcast ecosystem to examine monetisation, brand partnerships, content strategy and sustainable growth in podcasting.
Why Norma Jean Matters in Today’s Podcast & Audio Industry
Podcasts are no longer a niche medium. They sit at the centre of a rapidly shifting audio ecosystem where content, technology, distribution and monetisation. She understands how to launch shows, grow their reach, adapt to changing audience behaviours, and carve sustainable business models – whether for independent creators, established media companies or brand-led productions.
As the audio landscape becomes more complex (streaming platforms, brand partnerships, ad models, global distribution), having someone who speaks fluently in both creative and commercial languages is crucial. Norma Jean does exactly that.
In her work, she helps bridge the gap between creative ambition and business reality. For creators who care deeply about their stories, but also need to think about longevity, reach, and financial viability, her insights are gold. For media organisations navigating an increasingly crowded and platform-driven environment, she brings clarity about what works – and why.
What She’s Bringing to Radiodays Europe – What You’ll Gain by Seeing Her
Norma Jean Belenky is on the speaker list for Radiodays Europe 2026 in Riga. That means you have the opportunity to hear directly from one of the most strategic voices in contemporary podcasting.
For anyone interested in launching a podcast, scaling an existing one, or understanding where podcasting is going as a business – seeing Norma Jean speak offers a chance to pick up practical advice, forward-looking insights and a roadmap grounded in success stories and cautionary tales alike.
