Sales Summit 2025

10:00-11:00 : Registration

11:00-12:00 : EFFECTIVENESS: CampaignFX – Unlocking Cost-Efficient Audio Ad Measurement for Small and Mid-Sized Markets

CampaignFX is a cost-efficient ad measurement system for small and medium sized markets developed by Colourtext in partnership with Radiocentre Ireland. It addresses the data gap between audio and digital advertising, providing real-world insights that give advertisers the confidence to invest in audio for both short and long-term brand growth.

12:00-12:05 : Break

12:05-13:05 : Part I: ATTENTION: How to Earn It Instead of Interrupting It

In a world where audiences are overwhelmed with messages competing for their precious time and attention, how do you stand out from the crowd? How do you actually get people to listen to your messages instead of all the others? To find success in today’s environment, we have to think differently and act differently. We have to Do The Opposite.
In this session, you’ll learn some very unconventional and counter-intuitive thinking about how to position your brand and build trust with the people you seek to reach. Plus, you’ll hear stories of brands that are already finding great success by Doing The Opposite.

Part II: ATTENTION The Magic of Radio in a world filled with distractions

In an era of distractions, attention has become one of the most elusive topics in advertising. At Ster, we’ve taken a look behind the curtain through a series of innovative neuroscience studies, revealing the consistent and magical power of radio advertising. In this session, we’ll share with you the key insights we’ve gained about radio ads: what makes attention for radio so unique and how you can best harness its magic in a world where consumer attention for ads is increasingly scarce.

13:05-14:00 : Lunch

14.00-15.00 :

 

Listen and Feel is a program of studies (started in 2021 for NRJ Group) that proves the power and the effectiveness of using a sonic ID to position creatively brands. A set of sonic brand ID (mostly international) have been tested to measure their awareness and the mental content these sonic IDs generate.

 

 

A strong brand positioning has a positive impact on your business, whether it’s a product brand, organizational brand, or media brand. But what makes positioning truly effective?
In this presentation, we delve into the sources of relevant brand positioning and explore how distinctive brand assets contribute to a brand’s recognition and differentiation. We also discuss the role of sound elements in enhancing brand visibility and memorability.
Discover how a strategic brand positioning can help your brand build lasting and meaningful connections with your target audience.

 

 

In this session, Gerry Tabio, President and Founder of the Creative Resources Group will share his research findings into the factors that contribute to year-over-year revenue growth.