One mistake that a lot of radio stations make is to advertise about famous musicians and celebrities, basically content that is not about their listeners. In these ads one thing is missing. That is your audience. Ralph Van Dijk (Founder and Creative director, Australia) showed us at Radiodays a fine example of

Arnaud Annebicque who is regional business director at Médiamétrie in France explained how the technology that captures data is small in size. This is key as it allows you attach the meter to your belt/bag/desk and track radio and TV usage.   The 900 panellists recruited in Paris had access to 38 radio

The main theme of the talk was how the relationship between music producers, the record industry and radio is changing.   It was a public mic/floor event so every question was welcomed, which was a great forum for an open and interesting discussion, and the audience fired really interesting and probing questions at the

Agencies and advertisers are embracing automated processes and data-driven media buying, and the radio industry must get on board to stay competitive.   This compelling session addressed some key questions. Why should radio companies get involved with Programmatic Advertising? What is needed? Jean-Pierre Cassaing (HAVAS Media France), Yuri Loburets from egta, Belgium and Allard Posthumus

If you have recently seen an advert for a new car, you would have to look long and hard to find one featuring a radio. They are all about screens, connectivity and how your smartphone and tablet fits into the car.     “People don’t look under the hood anymore,” says Fred Jacobs, President of

Patrick focuses on young people age 12-24. He shows the results from a very recent BBC youth and media needs project – an ethnographic study that aims to get underneath the statistics of youth media usage in the UK. Listening to live radio is diminishing in young people.     ‘You can't think: “if you

Thomas Doduik, Director, Europe 1, gave a brief overview of how his station is aiming to reach an audience online. Currently, with over one million followers, the brand has enjoyed 30% growth in online interaction over the past year.   In August 2015, Europe 1 launched a ‘social room’. What appears to be a

At Star FM they wanted to use events to promote the radio station and grow the average hour audience from 50,000 to 100,000 - whilst at the same time building a new business that would grow total revenues. They divided their target audience into three - big rock fans, occasional rock fans,

Relevance is harder now than ever before. Perspective is absolutely critical, Susan Marjetti uses the example of an art class, wherever you sit within the room the way you see the subject is completely different. CBC has sought to get as many different contributors from all walks of life to provide these

This talk was presented and hosted by the European Parliament. They discussed how the European union consists of 28 countries that have totally different political and social challenges, all of which need to be catered for. The European Parliament can offer studios with human and technological support for radio stations around to