Jo McCrostie and Dirk Soetens think that sound is becoming more important than images for brands.  McCrostie has built an analogy between typography and sound. He said that, in the same way typography gives a certain voice to a brand, audio can do that too. Using a person’s voice instead of written words means

Jeroen Verspeek kicked off by introducing the BBC’s Cross Media Measurement study, a large nationally representative study across the BBC and all it’s services. Unique in that, it uses multiple methodologies to capture responses. Combining both audio and online measurement with traditional diaries. He stressed that it was not a replacement for

Dave Watson from DAVID Systems introduced the panel session tackling the challenges and opportunities for the reinvention of radio. He introduced the panel: Florian Notter from TPC, SRF, Carine Fillot from elson.fr, Marit Rossnes from NRK and Tamar Charney from NPR. The panel started talking about personalisation and how each of their organisations are

iHeartMedia Networks Group is the biggest radio network in the world. Darren Davis started with the company over 27 years ago and has a unique perspective on how the company has grown. He said, “sound engages the imagination” and spoke about iHeart Media’s testing of audio with biometrics. He said that there is better

Chris Gould from AIM kicked off the first session setting the scene talking about the eco system of connected devices and where we are now with the smart speaker market. Matt Deegan from Folder Media then talked about Fun Kids, which was primarily a radio platform but now more focused on delivering content

Ben Chapman and Alison Winter were first to the lectern, championing the BBC Sounds app. BBC Sounds has three main focuses: music, radio, and podcasts. Ben noted that BBC Sounds was still unavailable outside the UK, but assured delegates that it would be available internationally in the coming months. Audience insight has been

Understanding future technologies has been a core part of the conference throughout the morning, and it continued with Dave Coplin. Previously working with Apple and Microsoft, he set out to describe the “coming storm” of Artificial Intelligence and how it will affect our lives. “As great as technology has become in our personal

Kelly Doherty runs TheImagingHouse.com. She spoke at Radiodays Europe about emotional connection in imaging. She said to delegates that the goal of every radio station is connection – and how attracting listeners through copy and creative is the way to achieve that. Kelly said that radio stations need to stop running the same promos.

From day one, interacting with listeners has been a key part of radio. In a session filled with audio clips Paula Szuchman and Emily Botein from WNYC told us how bringing listeners into audio content builds real communities and remains an important part of their business model. The session started with a moment

The first full day of sessions began with an entrancing performance from the Vigneron Horns and Vigneron Singers. The performances filled the main auditorium with enchanting harmonies and alpine sounds. Quite the act to follow! Our hosts for the session, Florence Fischer and Paul Robinson, then took to the stage to launch the