World Radio Day, which is now in it’s 6th year, is this year on the 13th February 2017. UNESCO encourages all radio stations and the wider radio industry to celebrate all things radio.
“Radio is still the most dynamic, reactive and engaging medium there is, adapting to 21st century changes and offering new ways to interact and participate. Where social media and audience fragmentation can put us in media bubbles of like-minded people, radio is uniquely positioned to bring communities together and foster positive dialogue for change. By listening to its audiences and responding to their needs, radio provides the diversity of views and voices needed to address the challenges we all face.
Radio informs us and transforms us, through entertainment, information and audience participation. Having a radio means you are never alone – you always have a friend in radio….
Radio is the mass media reaching the widest audience in the world. It is also recognized as a powerful communication tool and a low cost medium. Radio is specifically suited to reach remote communities and vulnerable people: the illiterate, the disabled, women, youth and the poor, while offering a platform to intervene in the public debate, irrespective of people’s educational level. Furthermore, radio has a strong and specific role in emergency communication and disaster relief.
There is also a changing face to radio services which, in the present times of media convergence, are taking up new technological forms, such as broadband, mobiles and tablets. However, it is said that up to a billion people still do not have access to radio today”. (Source: World Radio Day Website)
You can find out more about the World Radio Day iniative here.
Happy World Radio Day from the team at Radiodays Europe!
