The Next Gen Youth Summit, Sunday Radiodays Europe Malmö 2022
Felicia Elisabeth Jackson is currently head of the leading industry mediafestival THIS – Future Stories & Engagement and the public series festival Aarhus Series, both of which are based in Filmby Aarhus. She is the former Head of Copenhagen TV Festival, CPH Transform and worked as a Senior Consultant at The Danish Broadcasting Corporation for many years . Felicia has a Master in Communication and an MBA in Management Development.
She and THIS are our partners at the Next Gen Youth Summit on Sunday 15 May 2022 at Radiodays Europe 2022. The sessions in this Summit include:
#Generation #Unfollow
What are young audience listening habits? What type of content matters to youth listeners? Where do they spend their time and why? Two researchers from different national markets in Europe will present their latest research and discuss latest insights.
Representing the next generation – hands on tools to strengthen the relationship with our listeners
In this session host Felicia Jackson and a panel of three different professionals will contribute their opinions, experiences and recommendations on the subject of youth culture and change. We are in a decade of counter-cultures, digital movement and actions against inequality and abuse of power expressed through movements like: MeToo and Black Lives Matter. What are the driving forces in this shift in the youth culture and how do we represent and engage our listeners embracing this on our shows.
Develop your Digital Toolbox and Grow your Youth Audience
In our over-saturated media landscape, figuring out how to capture the attention of consumers has become intensely more challenging. Social media provides the tool kit that allows shows and personalities to crack through the noise and the fog. Used wisely it will connect audiences (and marketers) with DJs, shows, and hosts like never before – and be much more than a time drain from your audioshow. In this session two audio-social professionals will share their insights and recommendations for audiohosts to cut through on social using your own shows core characteristics.
In our over-saturated media landscape, figuring out how to capture the attention of consumers has become intensely more challenging. Social media provides the tool kit that allows shows and personalities to crack through the noise and the fog. Used wisely it will connect audiences (and marketers) with DJs, shows, and hosts like never before – and be much more than a time drain from your audioshow. In this session two audio-social professionals will share their insights and recommendations for audiohosts to cut through on social using your own shows core characteristics.
Finding the next generation of radio superstars – strategies and successes you can learn from
How do you find the right talent for your station? How do you train and retain your young audio broadcasters at your station? In a increasingly competitive media landscape, where everyone is looking for talent, how do audio broadcasters attract the right talent for audio. In this session 3 professionals will share their practices, strategy and experience in this area with you.
Join Radiodays Europe to take part in this session – Register Now!
Summit Producers: Nessa McGann, Felicia Jackson, Christel Higraff, Peter Niegel
