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The session centred on how a radio story can use visual elements to enhance storytelling and add new dimensions to the voices and sounds recorded? It was a really inspiring session looking at storytelling in new and innovative ways and also about Bianca Giaever's history of her personal work combining radio with other

Agencies and advertisers are embracing automated processes and data-driven media buying, and the radio industry must get on board to stay competitive.   This compelling session addressed some key questions. Why should radio companies get involved with Programmatic Advertising? What is needed? Jean-Pierre Cassaing (HAVAS Media France), Yuri Loburets from egta, Belgium and Allard Posthumus

Thomas Doduik, Director, Europe 1, gave a brief overview of how his station is aiming to reach an audience online. Currently, with over one million followers, the brand has enjoyed 30% growth in online interaction over the past year.   In August 2015, Europe 1 launched a ‘social room’. What appears to be a

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