Being the chicken purse: How to attract audiences by standing out
The rapidly growing content-creation world, with extreme amounts of new posts and internet services flocking social media sphere, mandates creators to step out of their comfort zone and break the motif. That notion was the core of Steve Patt’s, Author of “Earn It: Unconventional Strategies for Brave Marketers” session, “Earning Ears: Strategies
How to create content wisely and effectively? Research, Research, Research
Do you know how to create marketing-wise and audience-driven radio content? The session “Research insights and market intelligence that give you an edge” managed to break down facts, strategies, tools and little bit of…myths and reality in an interestingly intelligent, fun and eye-opening way. Francis Currie, International Radio & Audio Consultant, welcomed the first
“The Hamish & Andy Show” Recipe for Success
The famous Australian comedy duo Hamish & Andy took part in Radiodays Europe 2025 through the speech and presentation of their partner and Senior Lead of Future State Sound Design and Audio Production at LiSTNR Original Podcasts, Chris Marsh. To explain the huge success of the Hamish & Andy podcast, he shared with the audience the
Hit? Or Miss?
One of the last sessions of this year’s Radiodays Europe in Athens was hosted by Wade Kingsley, the Founder of The Creative Coach, along with Eleftheria Petropoulou (Creative Director) and Francis Currie (International Radio & Audio Consultant) as guests talking about marketing. Emphasizing specific types of advertising radio spots and rating their marketing wisdom, they
DAB+ Revolution: Securing the Future of Radio
Jacqueline Bierhorst, President, WorldDAB, and Project Director, Digital Radio, champions DAB+ as the future of radio, emphasizing its potential for increased revenue at lower costs and its resistance to IP failures. She argues for universal access to content via airwaves, highlighting DAB+'s digital platform benefits, including text, graphics, and data capabilities. With