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One of the last sessions of this year’s Radiodays Europe in Athens was hosted by Wade Kingsley, the Founder of The Creative Coach, along with Eleftheria Petropoulou (Creative Director) and Francis Currie (International Radio & Audio Consultant) as guests talking about marketing. Emphasizing specific types of advertising radio spots and rating their marketing wisdom, they

Jacqueline Bierhorst, President, WorldDAB, and Project Director, Digital Radio, champions DAB+ as the future of radio, emphasizing its potential for increased revenue at lower costs and its resistance to IP failures. She argues for universal access to content via airwaves, highlighting DAB+'s digital platform benefits, including text, graphics, and data capabilities. With

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