“There is a tight space for independence in today’s distribution industry”said Jason Bryant, the Founder of Nation Broadcasting.
Development collaborations with other broadcasters is always beneficial, and the field is based on networks and partnerships, helping you to reach much wider audiences.
Christian Schalt, Chief Digital Officer of RTL, emphasised the importance of managing content efficiently across multiple platforms. By analysing the technical structures of these platforms, broadcasters can maintain greater control over their content and ensure a sleek distribution experience.
“The real challenge is to remain in the hybrid radio landscape” said Tobias Nielsen from Bauer Media Audio.
The digital audio landscape now includes everything from the phone in our hands to our home TVs and car dashboards. The key is to make the most of all these platforms and reach listeners wherever they are.
“Demographics is a trusted currency but quantitive data is also needed” said Christian.
