The rapidly growing content-creation world, with extreme amounts of new posts and internet services flocking social media sphere, mandates creators to step out of their comfort zone and break the motif. That notion was the core of Steve Patt’s, Author of “Earn It: Unconventional Strategies for Brave Marketers” session, “Earning Ears: Strategies to Captivate and Grow Your Audio’s Audience”.
Being the only one in the industry who does something, is of cardinal importance in the content creation sector. Steve highlighted the fact that at the moment, the competition is at its highest, thus consumers’ time and attention act as a form of currency and as primary metrics.
There are certain tactics, that Steve revealed, for potential creators to utilize for their benefit. Firstly, is opting for quality over quantity, because the audience does not settle for mediocrity and predictability anymore. Thus, the content must be memorable and offer something innovative and striking. Another tip that Steve shared included the importance of not being afraid of standing out of the mass; after all this is what will eventually elevate the content and attract a more broad audience. As he pinpointed “we should superserve the underserved”.
The stance of differentiation kept coming up during the session and it is a key element for paving the way in the media industry. Therefore, creators should seriously not be scared to “become the chicken purse”.
