An uncertain future for in-car radio?
Swedish Radio’s Tomas Granryd joined with ARD’s Gwendolin Niehues to explain the importance of the radio broadcasts being available in cars. However, some car manufacturers started to remove or restrict the access to radio in their new automobiles. Whether by hiding the broadcasts behind an unpractical amount of menu screens or making
Be in love with your audience
Greg James, host of the BBC Radio 1 breakfast show, and the producer of the show, Vinuri Perera, showed how important the bond with the listeners is. "Radio is nothing without the audience," said Greg. Listener feedback in particular is crucial. Greg wants to give listeners the same feeling as what he wants to hear
Queer topics are not niche topics
One third of Gen Z identifies as queer – queer topics are therefore no niche topics.In this panel, three women from different countries talked about their way of raising queer voices and creating sensible content. Miriam Harner, who works on “Willkommen im Club” – the queer podcast from the Bavarian public radio station
Navigating Ethics and Possibilities in Evolving Technology
Olle Zachrison revisits already existing tools used at Sverige Radio, such as the editorial algorithm integrated in the stations' app, providing digestible and personalizable news, but also already established transcription and translation tools. Indispensable journalistic tools for engaging the audience can be elevated to a different level by AI, which enables human workforces
Radio as the news information channel
The role of news consumption has evolved, yet, as Stefan Möller, President of the Association of European Radios, has noted, it remains a trusted medium. Radio, competing with various other audio content, must ensure high-quality output. Carsten Hoyer, CEO of Antenne Niedersachsen, highlighted the challenges faced by private radio stations, which are caught
Desperation is the Father of Greatness
In the dynamic session titled "Creating Events and Promotions that Transcend the Frequency," radio enthusiasts were treated to a deep dive into the art of unlocking new realms of revenue and ratings. The creative powerhouses behind iconic events like Wango Tango music festival and innovative promotions like "Pay Your Bills," captivated the
The magic of distraction
What is the value of attention? Do we need to create the maximum amount of attention to achieve the maximum outcome for our ads? The simple answer, given by Mark Barber (Radiocentre), is no. Advertisement can already have powerful effects at low levels of attention. "If something isn’t listened to, it is
Audio, Video, Discourse
A growly voice, a pinch of humour and confidence in heaps. Brett Spencer of Spiritland Productions definitely knows how to spellbind the room and not let it go. It is all the more fitting that he confronts the audience with two twisted questions: What was the last time you have watched a podcast? And
Taking advantage of successful podcasting
The launch of 'The Daily' by the New York Times significantly transformed the audio industry. Paula Szuchman, the Director of Audio at the New York Times, believes that the podcast not only revolutionized the company's strategy but also altered the very fabric of journalism. 'The Daily' has made New York Times journalism
Can audio preserve culture?
Working with audio is ultimately human, and thus indispensably entangled with culture. Sarah Toporoff, the host for this session, presented three cases from three different countries, where audio and cultural transmission go hand in hand. Lukas Sapik from the Czech Republic presented the project “the way from Karel Gott to Gott forever”. The
