Why Jingles are Essential for Modern Radio Branding
In a fascinating session, Chris Ward, Group Operational Director, Bauer Media and Melvin Sleeking, Managing Director, PURE Jingles addressed today’s fast-moving media environment, where every second of audio matters. Unlike visuals, sound is processed faster by the brain, which makes it one of the most powerful tools for building brand recognition.
The Future of Public broadcasting: Adapting without losing trust
The future of public service media is becoming increasingly uncertain, yet more important than ever. In a panel discussion, industry leaders Cilla Benkö (CEO of Swedish Radio), Ryan Merkley (COO of NPR), Charles-Emmanuel Bon (Secretary General of Radio France), and moderator Jess Kelly (Newstalk) explored the challenges shaping public broadcasting today. Their
Is radio really dying?
At Radiodays Europe in Riga, one statement cut through the usual industry optimism: “Radio is dying.” At least, that’s how Steve Jones chose to open his talk. But what followed was not a pessimistic outlook – it was a reframing. Radio itself is not disappearing. Audio has never been stronger. Podcasts, audiobooks, streaming, and
Radio and Podcast Innovation: The Future of Audio is Experience-Driven
The “Radio and Podcast Innovation” session brought together Ron Baetiong, Founder and CEO of Podcast Network Asia; Helle Vaagland, Editor at NRK; Remi Horgar, Head of Podcast and Youth at NRK; and Hubert Augustyniak, CEO of Radio Yanosik, offering a clear view of how audio is evolving into a more strategic, community-driven, and
Future of radio depends on blending analytics with human instinct
In the coming years you might see bumper stickers outside radio stations saying “Data is more important than God.” It was a playful setup for this session with a very serious point - radio and audio still have a lot to learn from data. In “The Perfect Mix: How Data Supercharges Radio
From Simple Tools to Intelligent agents
In the rapidly shifting landscape of digital media, a fundamental gap has emerged between how we value content and how we execute its delivery. While the "walled gardens" of social media have mastered the art of frictionless buying, the open web and specifically the high-context world of radio and podcasts has remained
From Presence to Performance: Radio in the Connected Car Dashboard
For decades, radio has dominated the car. It has been the default companion of drivers – constant, trusted always… just there. For you. But while radio has always been present in the dashboard, it has rarely been understood there. People can’t do without it, but they also don’t really notice it. That may
Winning Young Audiences: Strategy, Community, and Longevity
Engaging young listeners is about more than creating content, it’s about strategy, community, and building long-term habits. A recent session hosted by Remi Horgar, Head of Podcast and Youth at NRK, brought together experts to share insights on reaching and retaining young audiences. Speakers included Ida Lundqvist, Editor at Sveriges Radio, Juska
Broadcasters must evolve to stay relevant in the 2020s music ecosystem
The global music landscape has shifted dramatically in the last decade. Streaming, social platforms and new creative economies have changed how artists emerge and how audiences discover them. This session explored what this means for broadcasters and why collaboration is the future. On stage we welcomed Kevin Barton (Departure producer / Radiodays North
The Rise of Populism in Europe: Are we losing trust in media?
At a recent debate on democracy, media, and populism in Europe, several experts came together to share their perspectives: Henriette Engbersen (Public Value Team Lead at the Swiss public broadcaster), Julius van de Laar (Chief Strategist at Van de Laar Campaigning), Vibe Klarup (Amnesty International Denmark), Anders Samuelsen (former Foreign Minister of
