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    One of the last sessions of this year’s Radiodays Europe in Athens was hosted by Wade Kingsley, the Founder of The Creative Coach, along with Eleftheria Petropoulou (Creative Director) and Francis Currie (International Radio & Audio Consultant) as guests talking about marketing. Emphasizing specific types of advertising radio spots and rating their marketing wisdom, they

    Jacqueline Bierhorst, President, WorldDAB, and Project Director, Digital Radio, champions DAB+ as the future of radio, emphasizing its potential for increased revenue at lower costs and its resistance to IP failures. She argues for universal access to content via airwaves, highlighting DAB+'s digital platform benefits, including text, graphics, and data capabilities. With

    “Localisation became our superpower,” said Tamara Orbán-Mikus, Programme and Music Director at Slager FM as together with James Neish, CEO of the Gibraltar Broadcasting Corporation, Thomas Sarri, Head of Sami Radio in Sweden, and Martin Liss, Managing Partner at Podcast360, she discussed the power that local radio stations have and how they

    Swedish Radio's declining youth listenership highlights a critical challenge for traditional audio. While digital detox trends exist, young people predominantly consume content on platforms like Spotify and social media, viewing radio as outdated. To counter this, broadcasters are shifting strategies. Simon Gooch, Head of P3 & Head of Music Strategy, Swedish Radio,

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