BJÖRN ÜHSS, Founder of AudioStack.ai, delivered a compelling vision of the future where AI and emotion go hand in hand, shaping a new era of creativity and sales. The message was clear: TTS (text-to-speech) alone no longer satisfies. Emotion is the currency of effective audio, and AI is now sophisticated enough to replicate

Kids can make the difference," Laure Grandbesançon, producer at Radio France International, highlighted. But in order to do so, they must be given the opportunity. Juska Wendland, radio host at YLE, who is currently writing a PhD about podcast audiences and their sense of community, shared his research by posing the following

This session delved into the art of creating chart-topping comedy podcasts, revealing how humour can be a powerful engine for audience growth and engagement. Tara Lina Shahin of NRK introduced "Desken Brenner," a satirical news podcast that successfully transitioned from a popular TV format to audio. Their approach blends scripted structure with

How do you attract the best of the best? NPR’s Bobby Carter has to ask himself that question every day as he revealed in a fascinating conversation with Des Paul, Producer at The Content Works. As Producer of the famous Tiny Desk concerts, Bobby has managed to book every major artist of

A new day began at Radiodays Europe 2025 with in depth discussion about audio, especially podcasts, and the measurements taking place for audiences. Sarah Toporoff, Head of Growth Europe, Headliner, welcomed to the panel Katia Sanerot, Managing Director of Louie Media, and Max Franke, Executive Director of Axel Springer Audio Gmb, to deep

We should stop neglecting the health of radio broadcasting itself. Right now, AI technologies, music streaming and news fatigue are some of the serious threats that distress the live radio ecosystem. So, what is the remedy?  CEO and director of Swedish Radio/Vice president of European broadcasting Union, Cilla Benkö, highlighted the need for shifting

News organisations are seeing trust in them fragmenting, alongside the fact that more and more people are choosing to avoid information. Emma Theedom, Head of Audiences for BBC News and World Service and Tav Klitgaard, CEO at Zetland, provided insight and practical solutions to this issue, through their session "How to Make

“It’s us (journalists) who have to find a way to beat news fatigue. People are not tired of news about war, and they will never be,” stated Maurine Mercier, war correspondent in Ukraine for RTS, RTBF, and Radio France. Together with Caroline Gillet, audio journalist and filmmaker at France Inter, they discussed

Many content producers, especially for podcasts, may have wondered…how am I going to efficiently create content for my brand and attract customers? The speaker of the session “Successful branded content” Mads Møller Lauritsen, the CCO of Beam Audio Agency, was accompanied by Gareth Evans, the CEO/Founder of 18Sixty, and Harry Morton, the CEO

Radio imaging isn’t just about sound—it’s audio marketing that speaks to the soul. PURE Jingles and an all-star panel dove into how data-driven branding doesn’t just boost ratings, it sparks engagement across every platform. The message? Know your audience, and your imaging strategy will hit harder. One standout example? Just adding a story to